![]() ![]() Distribution costs – this will depend on current postage rates, the weight of all that mail, and the amount you’re sending out.Printing costs – this is where paper quality, the type of print job, quantity, and size comes into play.Some companies, however, might opt to purchase these lists from third-party providers. Mailing list costs – it’s great if you’ve been gathering contact data yourself and building your own mailing list.For better results, consider hiring a good copywriter. Marketing copy costs – chances are, you’ll be writing your own marketing copy.Design costs – are you designing your direct mails yourself, or are you hiring a professional designer?.Your direct mail piece would likely cost anywhere from 50 cents to more than $15 per person, depending on a few considerations: Mail a bunch of letters or postcards, and a small percentage of prospects might respond. You are a stranger to them so you have an uphill battle when it comes to generating a response. you are mailing to an outside mailing list (meaning any list that is not your own) The people on outside mailing lists have no relationship with you. The USPS announced a second price increase in August of 2021. A 2 response rate is a good approximation if: 1. Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately arise.Īfter all, direct mail marketing is often seen as a risky numbers game. For example, boost response rates up to 63 by sending a follow-up email approximately one week after a direct mail piece was delivered and be sure to take advantage of Informed Delivery in all of your direct mail campaigns. NatureBox proves that it can… But let’s dig a little deeper into the numbers. ![]() Their digital campaigns were delivering disappointing click-through rate numbers… So NatureBox leveraged this “old” form of marketing to their advantage.Ĭan direct mail marketing still work in a predominantly digital world? The process was very simple: an automated direct mailing service sent out a personalized postcard with a promo code.įrom past payment information, stored digitally. It then compared the results to a different segment of inactive purchasers who didn’t receive any notification. The company sent out postcards to 50,000 past purchasers. It also experienced a 60% increase in net revenue. It wasn’t until they decided to leverage a direct mail marketing campaign that they really moved the needle.Īs a result of that direct mail campaign, the company saw an increase of 35% in orders per customer. This offer is a great idea, but the company struggled to gain initial traction. It needs more work to measure, the creative can’t be cranked out of Canva and it certainly isn’t cheaper than digital outreach. Let’s take a sample 10,000-piece Postalytics 4 x 6 postcard campaign using the Pro Plan: Costs: Printing, Paper, Postage, Tracking. Direct mail is far from dead, in fact it is growing more effective in our digital, always-connected and always-distracted era. NatureBox is an ecommerce business that offers natural snacks delivered to the doors of its subscribers. To calculate direct mail cost per 1000, take the total cost of the campaign & divide it by 10. This company using a direct mail marketing strategy to generate 35% more orders and a 60% increase in net revenue might surprise you… ![]()
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